Sunday 30 July 2017

Critique of Interim Posters

I have analysed my interim posters and looked at the strengths and weaknesses of each. This will hopefully help me decide which concept to take further and develop more.


Strengths:


The Barbie box appeals emotionally to people because a well-known icon is abused.  Using pastiche to imitate the Barbie box creates a juxtaposition with the distressed Barbie inside. The hand over her mouth symbolises the man controlling her and keeping her quiet about the abusive relationship. This also juxtaposes with the fact that her mouth is covered but suggests women have a voice too and should speak up about domestic violence.

Weaknesses:

There is no direct reference to domestic violence. A quote or statistic could be used to really clarify the issue. The Barbie box is also just floating in space, it could be on a coloured background or in a setting. 



Strengths:

Barbie and ken are good symbolism for that “perfect” lifestyle. The “Dream house” suggests the idea that everyone wants a lifestyle like them but this then juxtaposes with the abused Barbie and the words in the speech bubbles. The bright pink background is attention grabbing. Using pastiche to imitate a Barbie advertisement but replacing the words with contrasting sayings is powerful in sending the message.

Weaknesses:


It looks a little messy and overcrowded. I could possibly put them into a box or as TV advertisement. Simplifying it down would also help the aesthetics. 

Strengths:

Using pastiche to rip off the dress meme adds some humour and acts as a metaphor to represent domestic violence. The words work well to tie in the context. It grabs the attention of the younger audience and resonates well with a younger audience.

Weaknesses:

This one is very age specific. People over 30 may not understand this concept because it was a meme on Facebook. If I were to use this idea I could add a statistic about young people and domestic violence to add some context to it and relate specifically to young people. I'm not sure how this concept could be used in a second poster.




Strengths:

Similar to the Barbie one, it is taking the perfect life metaphor and contrasting that with the abused face. The mugshot background acts as a symbol for being trapped/imprisoned in a violent relationship. The juxtaposition between the fairy tale façade and the reality of violence is very effective. Seeing sleeping beauty out of the fairy tale context is effective in making the audience feel uncomfortable.

Weaknesses:

I think Barbie and Princesses act as the same metaphor so I need to choose one or the other. Some statistics could help give the audience some validity because it could seem quite subjective.





Week 3 Monday 31/07/2017

Today we had the interim critique. These were the concepts I presented. From my feedback, the strongest 3 ideas were the Barbie box, the Barbie and Ken and the blue and black dress. My central issue was very clear and easy to identify. The juxtaposition between Barbie,/princess and the violence works very well to produce a powerful poster. I didn't get any negative feedback which means my ideas are clear but I also am unsure what I need to work on. The images need to be refined and I am still unsure how to create a good relationship between text and image. My favourite ones are the Barbie and the blue/black dress. To decide between the two concepts I need to do some more thumb nailing and see which one works best.







Precedents:














Friday 28 July 2017

Week 2 Thursday 27/07/2017

Today we focused on creating concepts and ideas for our posters. I used Barbie in a lot of my concepts because she is a good metaphor for domestic violence. There's a lot of phrases that help create a message about women being toys. I can also use pastiche to reference Barbie packaging or advertising. Some other concepts I came up with is using the Princess as a metaphor,  the famous blue and black, white and gold dress and some jail scenes. 









Sunday 23 July 2017

Week 2 Monday 24/07/2017

Today in class, we got given a word or saying and we had to combine this with our chosen topic to create some ideas. My topic is gender inequality. I got given the words: Fireman, weasel, and roll out the red carpet. This exercise was very helpful to get the imagination working and discover how different subject matter can be used to portray the same ideas about gender inequality. These are the ideas I came up with.



For homework, I have done some more research about statistics that could be used in my posters. I am still undecided which path I want to go down so I have been researching all of them. 

Abortion:

  • In New Zealand the law says it is legal to have an abortion if two certifying consultants (doctors) agree that continuing the pregnancy would result in serious danger to a woman’s mental or physical health. 
  • Each year, an estimated 22 million women and girls have an unsafe abortion, almost all in the developing world. As a result, 47,000 lose their lives and millions more suffer serious injury. 
  • 12,823 abortions were performed in New Zealand in 2016.
  • 57 percent of abortions were performed before the 10th week of the pregnancy in 2016.
  • Most abortions (64 percent) were a woman's first abortion in 2016.
  • Women aged 20–24 years had the highest abortion rate in 2016.

Sexual abuse:
  • The 2006 Crime and Safety Survey found that approximately 29 percent of women and 9 percent of men experience unwanted and distressing sexual contact over their lifetime. Sexual offences were the fifth most common offence disclosed in the survey.
  • indicate 99% of adult sexual violence is perpetrated by men. 
  • 20% of girls and 9% of boys in New Zealand report unwanted sexual touching or being forced to do sexual things.

Domestic Violence:
  • 76% of family violence incidents are NOT reported to Police. 
  • an average of 12 women and 4 men a year were killed in the context of Intimate Partner Violence
  • 1 in 3 women experience physical and/or sexual violence from a partner in their lifetime. 
  • New Zealand has the worst rate of family and intimate-partner violence in the world. A shocking 80 per cent of incidents go unreported
  •  On average 13 women and 10 men are killed each year as a result of family violence.
  • Kids are present at two thirds of these incidents.
  • On average, police attend a family violence incident every five and a half minutes - that's 279 calls each day
  • 14% of young people report being hit or physically harmed on purpose by an adult at home in the last 12 months. 
  • A child is admitted to a New Zealand hospital every second day with injuries arising from either assault, neglect or maltreatment
  • Every year an average of 10 to 14 children were victims of homicide
  • On average one child is killed every 5 weeks.
  • Ninety percent of all child deaths are perpetrated by someone the child knew.
I have also started to think of some quotes and phrases that would be incorporated into my poster as a tagline. 

Domestic Violence 
Actions speak louder than words
How many second chances has he had?
Abuse is not love, it's about control
When did he stop treating you like a queen/princess/ royalty
Every rose has its thorns
Not all secrets are worth keeping
Don’t be blinded by love
Love should not hurt
Make him a one hit wonder
The scars you can't see are the hardest to heal
If he loves you why did he hurt you?
“It won't happen again,” he said last time
She's not your puppet
I'm, not a doll, stop playing with me
There's no place like home

Sexual abuse
It's not the clothes its the mind set

Abortion
If you can't trust me with a choice how can you trust me with a child

Analysis of Precedents:



Wednesday 19 July 2017

Week 1 Thursday 20/07/2017

Today we did some brainstorming about inequality in New Zealand. This was very helpful as it allowed us to unpack all the elements under the subheadings. By refining down our ideas it will be easier to create posters that effectively represent the message we are trying to give.

                                   
We then played Pictionary which was enjoyable as well as made us think about how we can represent something simply and quickly and get straight to the point of the message. it made us think about what elements are most important to show the meaning.
                                           
For homework, I have created my own mind map with words relating to some of the key topics I am thinking about doing. I have also been using key words from this to find posters that create a visual solution for these inequalities and use rhetoric devices that create bold statements.
                                     
Precedents:
            
I have begun to research my possible topics. I want to do gender inequality but I am still deciding which direction I want to go in out of either abortion, sexual abuse or domestic violence.

Abortion:

Control of fertility varies widely between income groups. Most unmarried women are sexually active, regardless of income. But women with higher incomes are much more successful at ensuring that sex does not lead to an accidental baby. This almost certainly reflects their brighter economic and labour market prospects: simply put, they have more to lose from an unintended birth. Improving the economic and educational prospects of poorer women is, therefore, an important part of any strategy to reduce unintended birth rates. But there are more immediate solutions, too. Affluent women use contraception more frequently and more effectively, and there is a clear case for policies to help close this income gap, including increasing access to long-acting reversible contraceptives (LARCs). But access to affordable abortion also matters, and this is currently limited for many low-income women. There are of course strongly-held views on abortion, but it should be hard for anyone to accept such inequalities by income, especially when they are likely to reverberate across two or more generations. Abortion is a difficult choice, but it is not one that should influenced by financial status.
In New Zealand, the law says it is legal to have an abortion if two certifying consultants (doctors) agree that continuing the pregnancy would result in serious danger to a woman’s mental or physical health. 
international covenants recognise people’s rights to decide whether and when to have children and how many children to have, and to have the information and means to do so, free of coercion, discrimination and violence. Human rights bodies increasingly find that denying or obstructing a woman’s access to abortion can amount to “cruel, inhuman, or degrading treatment (“CIDT”) under multiple human rights treaties,” that “the State’s failure to act to prevent de facto restrictions are unjustifiable and disproportionate to lawful State aims,” and that “deprivations of autonomy in reproductive rights context can lead to the kind of pain and suffering that is unacceptable in modern societies.”
Abortion restrictions depress women’s incomes, deepen and entrench poverty for women and children, and increase income inequality. One study found that women denied abortion were three times as likely to end up below the federal poverty line two years later, compared with similar women who sought and obtained an abortion.
Each year, an estimated 22 million women and girls have an unsafe abortion, almost all in the developing world. As a result, 47,000 lose their lives and millions more suffer serious injury. The economic and social costs of unsafe, delayed, or illegal abortions include maternal mortality, long-term complications from damage to reproductive organs, pelvic inflammatory disease, and secondary infertility, and potential harm to a woman’s existing children. The economies suffer from diminished economic participation in countries where women experience these preventable injuries.
The World Health Organisation asserts that safe abortion services should be available and accessible to the fullest extent of the law for all women—regardless of geography, ability to pay, age, gender, race, and ethnicity.
Public health and international covenants recognise that access to reproductive health services, including abortion, is a fundamental human right, enabling the right to decide whether and when to have children and how many children to have and to have the information and means to do so, free of coercion, discrimination and violence. The reproductive justice framework calls for recognition and redress for compounded economic, cultural, and structural disparities resulting from race, gender and class.
To criminalise women over what is essentially, crucially and fundamentally a health issue is outrageous.
I'm not even going to get into the outdated language.
The law needs to be completely scrapped from the books, removed from the Crimes Act and totally redrafted from scratch as a female health (physical and mental) issue, by women, for women.
I volunteered for Women's Refuge for two years, and in that time I saw many cases that would support a woman's right to choose. They include:
- A 13-year-old girl, who had only had three periods in her whole life, raped by a stranger and pregnant as a result. A violent, brutal man forced himself and a pregnancy on a child.
- A 17-year-old girl, raped by her uncle, pregnant as a result.
- Several women who attempted suicide when they found out they were pregnant, because they could not handle the pregnancy as well as the violent circumstances of their lives.
- Women who successfully committed suicide.
- Several cases of women who were pregnant as a result of their husbands/partners raping them, or who at least were too afraid to deny him sex in case they got a hiding. Many of these women already had more children than they could care for, who were being abused by their fathers. In one case, she was badly beaten when he found out she wanted to go on the pill, because the more kids she had, the more money he got from social welfare.

Sexual abuse:

A ‘double standard’ governed sexual activity, slowly lessening in strength in the later 20th century. It allowed men, but not women, to be sexually active outside marriage. Blame for prostitution and illegitimate births was laid squarely on women. Sexual violence and sexual harassment were common, but were seldom discussed or reported.
Marital rape was not a crime; wives did not have the right to refuse their husbands sex – and neither, until the 1960s, did they have independent access to effective contraception. Domestic violence was common, and in the 19th and early 20th centuries was seen by many as a man's right. Before 1896 the age of consent was 12, allowing men to take advantage of girls. Prosecution and conviction for rape were rare, and incest was not a crime.
The age of consent was raised to 16 in 1896, and incest was criminalised in 1900. The gap between the law and life remained wide. As any prosecution for sex with an under-age girl had to be brought within one month of the offence, the law was little more than an ineffective threat. Incest, like other forms of sexual violation, continued to have a low reporting rate.
The first legal measure aimed at protecting women from violence by male partners came in 1982, and in 1985 marital rape became a crime.
Sexual violence is tied to inequality. People who commit sexual violence may target people who may have less power in the world. This can make it hard for a person to report sexual assault or get help.
 http://www.pcar.org/about-sexual-violence/oppression-sexual-violence
The 2006 Crime and Safety Survey found that approximately 29 percent of women and 9 percent of men experience unwanted and distressing sexual contact over their lifetime. Sexual offences were the fifth most common offence disclosed in the survey.
Gender is a major predictor of sexual victimisation, with women having a disproportionately higher risk of sexual victimisation than men.
It is both a cause and a consequence of gender inequality. Figures reported to New Zealand Police indicate 99% of adult sexual violence is perpetrated by men. 
Violence against women is a violation of women’s basic human rights. Not only are women denied their right to live free from violence, but they are also prevented from claiming their economic, social and political rights.

Worldwide, one in every three women are beaten, forced to have sex, or otherwise abused during their lifetimes, often by a member of their own family.
Here in New Zealand the statistics are staggering. 20 percent of women will be physically abused by a male partner (UNICEF) and one in five women will be a victim of rape or attempted rape in her lifetime (WHO)

Domestic violence:

One in four women experience violence in their lifetime.  It is costly to victims, communities and the country as a whole, and is a major barrier to gender equality.
Gender equality will have been achieved when women do not experience violence in their homes, share unpaid care work with men and are represented at the highest levels of business and politics. 
Violence towards women and children are gendered crimes with serious health effects that can be lifelong. Violence is one of the most significant challenges to the health of women and girls. The prevalence of gendered violence is supported by current cultural norms, gender inequalities and institutionalised misogyny. It is exacerbated by various factors including economic inequality, poverty, high crime levels, alcohol and drug abuse, sexist portrayal of women and girls in various forms of media, poor victim support from both the police and the judiciary and the underfunding of support services. The impact of sexual and domestic violence on survivors, families and communities is serious and long-term with costs to both individuals and society. In 2003 a New Zealand Treasury report estimated the economic costs to the New Zealand economy at $1.2 billion each year.
power inequalities between men and women
domestic violence was tied tightly to inequality because it was the effect of men having greater power over women.
"Violence of any form, physical, financial, emotional is a way of controlling women and keeping them in their place."


Monday 17 July 2017

Week 1 Monday 17/07/2017

Understand: 

Today we went through the brief so that we are clear on the requirements of this project. We then did a group exercise that involved identifying the Ihi and Wehi components of a set of images. This was very helpful to gain a deeper understanding of the two concepts Ihi and Wehi. It was helpful to determine how the designer has used rhetoric and other characteristics to create feelings and emotional responses in the viewer. Looking at these images will be helpful when I create my own posters as I can see which techniques were successful. 


Below are the answers my group thought of. 




For homework, I have been researching artist models and posters about inequality. I have also done a brainstorm of all the inequalities in New Zealand. I am still undecided which path I want to take at this stage. 
                             
I have also included my 3 image observations of Ihi and Wehi that I did for homework using the exercise template we did in class.

I also did the recommended reading by Maz Rashbrooke, The Inequality Debate: an Introduction. And I have written down some key comments he made in his book that could be useful for this assignment. 

  •       Rising income inequality in many developed nations is a source of growing international concern. Large income disparities pose serious economic, political and social risks, and raise acute ethical challenges.
  • ·         The diverse range of contributors reflects the complex shape of income inequality in New Zealand, spanning education, housing, crime, welfare, work, international contexts and the experiences of Māori and Pacific peoples.
  • ·         ‘Behind the statistics are real people who are to varying degrees experiencing the stressful and demoralising exclusion from ordinary life that financial strictures and moral hardship bring.’
  • ·         how income inequality affects people across the country; and what the consequences might be if this divergence persists. Woven into this story are many kinds of inequality: of opportunity, of status, of rights, of participation.
  • ·         ‘we have to raise poverty, to understand that poverty has direct impacts on society, not simply because we pay for it but because we will keep paying for it over time. Deep poverty is not a temporary event.’ 10 This deep poverty has long been a crisis for New Zealand,
  • ·         Continuing structural discrimination in public services means Māori are less likely to be treated for similar health conditions even when they have the same need as Pākehā.
  • ·         Income inequality is also apparent when comparing the incomes of women and men in New Zealand. Over the second half of the twentieth century, the average income for all women (including those not in paid work) as a percentage of men’s increased from around 20 per cent in 1951 to around 60 per cent in 1991 – but has stalled at that level ever since. 29 There are complex reasons for this disparity. While the number of women in paid work has increased, the care of children and other family responsibilities take women (more often than men) out of the paid workforce for long periods. This affects women’s incomes in a number of ways over time. Women also do significantly larger amounts of unpaid domestic work than men, as Marilyn Waring set out so plainly in Counting for Nothing.
  • ·         Because of the constraints of childcare and interruptions to their career, many women are forced to accept part-time, low-paid or low-status work.
  • ·         Low-decile schools report many children coming to school without being properly fed, or without adequate clothes – again, because their parents, even when working, don’t earn enough to pay for these basic necessities.
  • ·         The argument for reducing differences (in this case, for reducing income inequality) has strong ethical foundations, grounded in the idea that all human beings ‘are equal in some fundamental respect’, as Jonathan Boston outlines in his contribution to Inequality . People’s ability ‘to participate fully in their society and enjoy a sense of belonging’ is especially important. While people have a responsibility to contribute to society, they also have a right to share in the rewards of the society that they have helped create.
  • ·         Social mobility does not reduce the number of people in poverty if pay rates remain low: as people move ‘up the ladder’, others will simply take their places in poorly paid jobs.
  • ·         Focusing only on equality of opportunities also overlooks the fact that we cannot separate opportunity from income. When people have hugely different incomes, they have different opportunities – and these differences can persist through generations. Children from high-income families typically go to better-equipped schools than children from low-income families. 70 Geographic differences can define opportunities since communities with concentrated disadvantage often lack good healthcare facilities, access to affordable and healthy food, and well-supported schools.
  • ·         If people’s incomes were a fair reflection of their worth (however measured) and the result of decisions they had made, income gaps could be seen as simply right and natural.
  • ·         While it could be argued that some income gaps are justified on the basis of extra hard work, there is little evidence that people on lower incomes work less hard than those at higher levels.
  • ·         And to take a very different social constraint, much of the work mentioned in this book is undervalued simply because it has traditionally been carried out by women.
  • ·         A growing body of evidence demonstrates that unequal societies are less functional, less cohesive and less economically sound than their more equal counterparts and that these weaknesses are felt widely.
  • ·         more equal societies are likely to have more social cohesion – people feel they have more in common with each other, and are more trusting.
  • ·         $76,000. 1 Anyone earning above that is richer than 90 per cent of the country.
  • ·         A single person household disposable income in this group of $12,000 a year in 1984 has risen to just $14,000 a year in 2013. And if housing costs are deducted from those figures, these households actually have less money to spend than they did in the mid 1980s.
  • ·         The word ‘fairness’ has many inflections, and it is telling that a key phrase in New Zealand’s history has not been ‘a fair society’, which might imply something about equality of incomes, but a ‘fair go’, which hints at being given a chance – and then being left to get on with it.
  • ·         Rather than reduce income gaps directly, the current government appears to be focused on equalising opportunities 

Final Posters

Rationale: For my two posters, I wanted to explore the issue of domestic violence as a part of gender inequality. My concept use...